Another interesting article about True Blood by TVWeek:

HBO’s “True Blood” topped the TV Fandex, a new measurement system created by Wetpaint that tracks the level of “fan engagement” on Facebook, Twitter, Google and Wetpaint’s network of 1.5 million fan sites, The Hollywood Reporter says.

The series was followed by CBS’ “NCIS,” Fox’s “House,” Showtime’s “Weeds” and canceled Fox series “Terminator: The Sarah Connor Chronicles” in the first week of public Fandex rankings.

“It’s clear there is a fundamental decentralization under way in how consumers experience TV programming, but the measurement tools have remained substantially the same,” Wetpaint CEO Ben Elowitz said. “Fans now have the tools to connect and evangelize, and they are using them with gusto. The TV Fandex provides networks and producers with the first gauge of the winners and losers in creating and retaining an online audience.”